The Hustle

The Hustle is the only bartending competition that encompasses all aspects of bartending- drinks, speed, and vibes. The bracket-style comp was designed by industry legend Sean Kenyon, and sponsored by Woody Creek distillers. Previous iterations of the competition had used a muted '70s vibe. Sean asked me to make the new brand a bit grittier and more relatable. The look I went with was inspired by early-2000s movie posters for films like Crash, Crank, and The Matrix.