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Pony Up Design 2
Project type
Graphic Design
Date
September 2022
Location
Denver, CO
DESIGN 2
The soul of Pony Up, a cocktail bar in Denver, CO, is rooted in craft and speed. Pony Up is a popular industry bar, known for its fun and appealing craft cocktails served without the air of pretense often found at other bars of its caliber. To celebrate Pony's four-year anniversary we decided to do a brand & merchandise refresh with two designs: something cool and eclectic that pays homage to Pony Up's legacy and unique decor (previous slide) as well as an edgier design to honor the alternative vibes of Denver's close-knit service industry (below).
Both designs are composed of inside jokes & references (like playing Cash in Cash Out by Pharell at last call) that are entirely unique to Pony Up and the people who make it special.
