Pony Up

The soul of Pony Up, a cocktail bar in Denver, CO, is rooted in craft and speed. Pony Up is a popular industry bar, known for its fun and appealing craft cocktails served without the air of pretense often found at other bars of its caliber. To celebrate Pony's four-year anniversary we decided to do a brand & merchandise refresh with two designs: something cool and eclectic that pays homage to Pony Up's legacy and unique decor (below) as well as an edgier design to honor the alternative vibes of Denver's close-knit service industry (on the next slide).