Family Values

Family Values (named after the nü-metal concert tour from the ‘90s-00s) is a bi-annual, sober-inclusive community building event for the Denver service industry. The goal is to create a fun and safe space for people who work in bars/restaurants to make solid connections outside of drinking and networking.

What I did: Posters, branding, stickers, t-shirts
For the first event, I was shown the original Family Values poster from 1998 and told to copy it as closely as I could, while editing the illustration to make it more relevant. I illustrated a t-shirt as well- it sold out!

For the second event, I took the same layout and style but drew the skeleton and sleepy woman to go with the pajama party theme.

I came up with the slogans "Mile High Life" and Denver Bars Against The World and recreated the Miller High Life logo with them for the t-shirt and sticker. Miller High Life is very popular in the industry, so I knew people would be stoked on this twist.

"Stop networking and make a f*cking friend" and "If people can't have fun at your event sober... it's probably just not all that fun" are posters I made to underscore the brands mission. I.e... Family Values events are supposed to be fun no matter what! Unlike other industry events, you're supposed to make real connections through shared experience, not hand out business cards.